Australian Metro Media generates content for Fairfax Media’s major mastheads across all media platforms, reaching highly-engaged audiences and providing advertisers with a huge range of media solutions.

Allen Williams leads Australian Publishing Media (APM), which includes two business divisions - Australian Metro Media (AMM) and Australian Community Media (ACM).

The AMM division is responsible for major mastheads The Sydney Morning Herald, The Age, The Australian Financial Review, The Canberra Times,,, among many others, as well niche websites such as and 

Tom Armstrong is responsible for the commercial operations of AMM, which includes a centralised national sales team that provides clients with a huge range of advertising solutions. 

The Australian Metro Media (AMM) National Sales Teams are as follows:

Agency Sales

Core Purpose:
To deliver advertising revenue from clients using media agencies (predominantly large, national advertisers).

Areas of responsibility:

  • Agency sales for all AMM media assets in NSW, QLD, SA, VIC & WA
  • Agency sales for Digital Ventures media assets in NSW, QLD, SA, VIC & WA*
  • Direct sales in QLD, SA & WA**
  • Digital DRX/D&A sales team^

Direct Sales

Core Purpose:
To deliver advertising revenue directly from clients not using media agencies (predominantly SME’s).

Areas of responsibility:

  • Direct sales for all AMM media assets
  • Employment sales
  • General Classifieds

Brands & Audiences

Core Purpose:
Act as dedicated brand champions for Fairfax AMM by working closely with product and editorial teams to deliver innovative content and audience integration opportunities for advertisers.

Areas of responsibility:

  • Prestige Brands: Good Weekend, Sunday Life, AFR Magazine, Boss, Life & Leisure, Luxury Magazine, Sophisticated Traveller, ExecutiveStyle & WatchNext
  • News Media: Technology, itPro, Digital Life, Daily Life, Life & Style, Entertainment, Spectrum, The Shortlist, Green Guide, The Guide, S, M, TV Lift Out, Sport, Rugby Heaven, Real Footy, League HQ & Ultimate Footy
  • Business Media: AFR, AFR Weekend, BusinessDay, Money, MySmallBusiness, BRW Lists & Smart Investor
  • Life Media: Good Food, Traveller, Essential Baby, Essential Kids, Find a Babysitter & Drive
  • Digital Ventures: Huffington Post, Weatherzone, RSVP & Over Sixty

Digital Commercialisation

Core Purpose:
To drive profitable growth in revenue across the AMM Sales digital ad product portfolio.

Areas of responsibility:

MADE by Fairfax

Core Purpose:
Help brands engage with audiences to tell their story in an authentic and genuine way by creating, publishing and promoting trusted quality content across digital, video, newspapers, magazines and radio.

Team services:

  • Ideation
  • Content strategy
  • Content creation
  • Amplification
  • Audience research and insights
  • Digital innovation and solutions
  • Creative design
  • Publishing
  • Distribution
  • Ad sales

For further information contact your Fairfax Media Sales Representative or refer to the Contact us section

* Excluding Real Estate and Commercial Property which is managed by MMP in Vic and Domain elsewhere

** Combined management for Agency and Direct sales ^ DRx/D&A Product management sits under the Digital Ad Development Director