Ad banners (also known as banner ads) are one of the most dominant forms of advertising on the internet. Banner ads are a form of display advertising that can range from a static graphic to full motion video.

Creative constructed in standard web-image formats, such as GIF, JPEG, PNG or HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by Fairfax Digital’s internal ad-serving system or delivered via JavaScript tags hosted by a third party ad-serving vendor.
Executions involving audio, video, data-capture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or Fairfax Digital’s Rich Media Studio. Please refer to the rich media guide for details.



Standard display banner ads

Please refer to the display advertising guidelines for general rules!

HTML5 Deliverables

When supplying HTML5 files, in addition, please always supply a backup image (JPG, PNG, GIF) of the same dimensions to cater for devices that may not support HTML5.

Standard Deliverables

3rd party tags OR FFX served creative to include click tracker/URL (compulsory) and impression tracker (optional) 3rd party tags for Rich Media ONLY

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Lead Times


Please deliver all creative assets at least 3 business days prior to start date. NB: exceptions as indicated in the above table!

Revision: 7.11

Fairfax reserves the right to change the specifications without notice at any time!


(w x h) px
Base File WeightRich Media File Weight
3rd party ad served only
File FormatNotesA.K.A.
Medium Rectangle300×25040 KB (gif) / 80KB (HTML5)100 KB Initial loadGIF, JPG, PNG, HTML5Part of IAB Australia’s UAPmrec, medrec, mpu
Half Page300×600
Wide Skyscraper160×600IAB Wide Skyscraper
Forum Banner468×60Forum banner on Essential kids and Essential baby
Homepage hero620×27040KBGIF/PNG/JPGBuilt by FFX or 3rd party served
Tier 2: 5 business days lead time
Business Small Tile130x30px10KB (gif) / 60KB (HTML5)NAGIF, JPG, PNG, HTML5
Homepage Strip940×4025KB (gif) / 80KB (HTML5)100KB Initial loadGIF/PNG/JPGBuilt by FFX
TIER 2: 5 business days lead time.
No animation allowed. Static only.