STANDARD BANNER ADS
Ad banners (also known as banner ads) are one of the most dominant forms of advertising on the internet. Banner ads are a form of display advertising that can range from a static graphic to full motion video.
Executions involving audio, video, data-capture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or Fairfax Digital’s Rich Media Studio. Please refer to the rich media guide for details.
Standard display banner ads
Please refer to the display advertising guidelines for general rules!
When supplying HTML5 files, in addition, please always supply a backup image (JPG, PNG, GIF) of the same dimensions to cater for devices that may not support HTML5.
3rd party tags OR FFX served creative to include click tracker/URL (compulsory) and impression tracker (optional) 3rd party tags for Rich Media ONLY
Please deliver all creative assets at least 3 business days prior to start date. NB: exceptions as indicated in the above table!
Fairfax reserves the right to change the specifications without notice at any time!
(w x h) px
|Base File Weight||Rich Media File Weight|
3rd party ad served only
|Medium Rectangle||300×250||40 KB (gif) / 80KB (HTML5)||100 KB Initial load||GIF, JPG, PNG, HTML5||Part of IAB Australia’s UAP||mrec, medrec, mpu|
|Wide Skyscraper||160×600||IAB Wide Skyscraper|
|Forum Banner||468×60||Forum banner on Essential kids and Essential baby|
|Homepage hero||620×270||40KB||GIF/PNG/JPG||Built by FFX or 3rd party served|
Tier 2: 5 business days lead time
|Business Small Tile||130x30px||10KB (gif) / 60KB (HTML5)||NA||GIF, JPG, PNG, HTML5|
|Homepage Strip||940×40||25KB (gif) / 80KB (HTML5)||100KB Initial load||GIF/PNG/JPG||Built by FFX|
TIER 2: 5 business days lead time.
No animation allowed. Static only.