Digital Life & Technology Audience Insights

April, 2014

With technology playing such a crucial role in our lives, Fairfax Media aimed to understand the type of technology devices the Digital Life and Technology website audience own and intend to purchase. The results uncovered some interesting insights:

  • The Digital Life and Technology sections offers advertisers reach of a highly engaged audience reaching 1.2 million* people monthly, with 84% visiting weekly
  • This is a tech savvy audience with high device ownership levels that exceed industry estimates of tablet and smartphone ownership
  • This audience are early-adopters with 78% intending to purchase or upgrade a technology product or service in the next 12 months

To view the full report, click the link below:

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Source:* Nielsen, Hybrid, April 14. Based on SMH/AGE/BT/WT/CT – Technology website section.