This study explored the media consumption habits of Fairfax Media’s digital grocery buyer audience and the way grocery shopping has changed with the adoption of connected devices. Findings as follows;

  • 6 million of Fairfax Media’s digital audience are primary grocery buyers
  • Fairfax Media’s grocery buyers spend twice as many hours online than watching broadcast TV
  • When Fairfax Meida’s grocery buyers watch TV, 70% access the internet at the same time

To view the report highlights, click the link below:

For more information contact your Fairfax Media sales representative or the Contact Us Section.