DIGITALLY CONNECTED GROCERY BUYERS
This study explored the media consumption habits of Fairfax Media’s digital grocery buyer audience and the way grocery shopping has changed with the adoption of connected devices. Findings as follows;
- 6 million of Fairfax Media’s digital audience are primary grocery buyers
- Fairfax Media’s grocery buyers spend twice as many hours online than watching broadcast TV
- When Fairfax Meida’s grocery buyers watch TV, 70% access the internet at the same time
To view the report highlights, click the link below:
For more information contact your Fairfax Media sales representative or the Contact Us Section.