EMMA CONSUMER EXPENDITURE SURVEY

emma*, Australia’s cross-platform audience insights survey, now includes data on household expenditure for 142 product categories.

Across its print and digital platforms:

  • Fairfax Media reaches more than 3 in 5 consumers in the top spending group (top quintile of spenders) for a broad range of product categories.
  • The Sydney Morning Herald audience is significantly more likely than average to be in the top spending group for music, theatre & cultural events, and restaurant meals.
  • The Age audience is significantly more likely to be in the top spending group for women’s clothing, and home maintenance products & services.

To view the factsheet, click the link below:

For more information contact your Fairfax Media sales representative or the Contact Us Section.