Fairfax Media Eye Tracking Research Study: Advertising Attention

Fairfax Media’s Eye Tracking study analysed visual behaviour to determine the ad creative, positioning and formats that capture the most attention of digital audiences.

The study discovered that advertisers only have milliseconds to connect with their audience.

Watch the interactive 360° video for the key digital advertising insights.

For the full 360 experience, watch the video on your smartphone.


Research reports: