The research was conducted in November 2014, with a total of 1,700 respondents. Our aim was to explore who the Fairfax Sport audience is and how they consume sport content. The survey found that the Fairfax Media audience:

  • Prefer Fairfax Sport content because it offers quality journalism and a range of expert opinions.
  • Regularly engage with Fairfax Sport content across print and digital platforms.
  • Have a high propensity to use mobile to interact with sports news and share sports content.

To download the results, click the link below:

For more information contact your Fairfax Media sales representative or the Contact Us Section.