FINANCIAL REVIEW AND GE HEALTHCARE CASE STUDY
Creating thought-provoking conversations.
March – July 2014
Through the power of both brands, GE and the Financial Review set out to identify, discuss and resolve some of the nations’ toughest healthcare challenges. Over a 20 week series via an interactive platform, we put the magnifying glass on Australia’s healthcare industry in a big way and asked “what can we do better?”
Content was specially produced for multiple platforms including:
- Afr.com (desktop and tablet)
- Financial Review newspaper
- GE owned channels
Position GE as solution focused, supporting and driving productivity, innovation and leadership within the healthcare sector.
They are the movers and shakers at the top end of town. They work in large companies with revenue over $100 million or 1,000+ employees.
Solving the toughest healthcare challenges
Create thought-provoking conversation with healthcare experts, academics and business leaders, pushing them to consider what’s possible and how we can work together as a nation to create change in the healthcare sector.
- LinkedIn Group
740 LinkedIn Members
20% growth in members
Highest trending discussion had 15 comments
444 articles posted on the Hub
3 filmed expert roundtables (Health Policy, Role of Big Data, Healthy Ageing)
- GE Brand Integration
880,000 ad impressions (7% uplift on forecast)
16% average CTR on brand advertising
1,796 total clicks on the GE reports links on the Hub Event
31 healthcare industry experts attended the Symposium from across political, research and education fields