Discover a profile of Fairfax Media’s pet owners and what motivates them to select the right products for their best friend. The research provides an insight into the following areas of pet ownership, with a particular focus on the different purchase behaviours of cat and dog owners. The research found that:

  • Fairfax Media’s digital audience turn to recommendations from trusted sources when selecting the best food for their pet.
  • Over half of Fairfax Media’s digital audience spent $50+ on food for their pet(s) the last time they purchased.
  • 50% of Fairfax Media’s digital audience who own cats indicated that they would switch cat food brands if a new brand was given to them as a product sample.

To view the results, click the link below:

For more information contact your Fairfax Media sales representative or the Contact Us Section.