June 2013

Research shows Money ranked high on our audience's agenda

A recent Fairfax Media study into our Money audience uncovered some interesting findings around what sources and content features are most influential in helping our audience navigate their way around the topic of personal finance.

Research findings include:

  • Over three-quarters (79%) of our Money audience source personal finance information online & 64% in newspapers. Interestingly, online video plays a large role in this journey, with a third turning to personal finance online videos to source finance information
  • 18-34 year olds are 30% more likely to visit the Money website to learn about investing and use financial tools (i.e. calculators etc) whereas the 55+ audience are twice as likely to visit the Money website to learn about managing their retirement savings and look for new investment opportunities
  • The Money website has a loyal and frequent following, with majority (69%) visiting the website weekly, and 1-in-4 visiting multiple (2-5) time per week. Wednesday experiences the highest site visitation, coinciding with the Money section in print, with site visitation peaking during morning commute times, lunchtimes and evenings

Download the full research report below:

For more information contact your Fairfax Media representative or refer to the Contact Us section.