PREMIUM ONLINE SPENDERS
With connected devices creating an avenue for anywhere and anytime shopping, Fairfax Media wanted to explore how our digital audience are embracing these new retail habits, in particular, focus on our premium online shoppers. Key findings from this study found:
- 1.1 million of Fairfax Media’s digital audience have spent $1,000+ online in a 30 day period
- Couch time equals shopping time; 82% shop online during the evening down time
- Multi- channel approach the norm; 9 in 10 have been prompted in store by online content
To view the report hightlights, click the link below:
For more information contact your Fairfax Media Sales representative or refer to the Contact Us Section.