PRINT ADVERTISING SHIFTS BRAND PERCEPTION AND DRIVES ACTION
This study explores the effectiveness of advertising within Fairfax Media newspapers and magazines using the internationally recognised StarchMetrix technique. The study was able to prove that print advertising within Fairfax Media titles works and is a highly effective vehicle for driving action and increasing positive brand disposition. Key findings revealed:
- Readers who recalled seeing an ad were 32% more likely to be positively disposed towards that brand vs. those who didn’t.
- Two thirds of those who recalled seeing an ad went and took action (visited advertiser website, recommended the product to a friend, purchased the product etc).
- Advertisements placed within EGN, front and rear covers were most likely to be noted, read and acted upon.
- Full / double page advertisements were most impactful.
To download the results, click the link below:
For more information contact your Fairfax Media sales representative or the Contact Us Section.