Tablet Audience Insights

Tablet apps are reaching a highly engaged audience

With tablet devices becoming more main stream and 84% of the Australian population expected to own a tablet device by 2017, Fairfax Media conduct a annual study to monitor and understand how tablet app audience behaviour is evolving.

The research shows:

  • Fairfax Media tablet apps reach a highly engaged audience, with 83% accessing one of our apps daily – it’s become a daily habit, like their morning coffee
  • Fairfax Media tablet apps drive inspiration from their content and advertising. Close to half (49%) have visited the website of the brand / product they saw advertised in the tablet app
  • 64% say that Fairfax Media tablet apps are a natural extension of their news reading experience on Fairfax Media websites and newspapers

Click the link below to view the full research report:

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.