September 2013

Ultimate Footy audience recall the major sponsor of this year's fantasy game

With the AFL footy finals this Saturday, Fairfax Media thought it would be timely to release insights from our Ultimate Footy survey. The survey uncovered some interesting insights around our audience’s engagement levels with the game and brand affinities with alcohol and auto brands – two advertiser categories that are favoured by followers of this sporting code.

Highlights of the survey include:

  • Ultimate Footy advertisers are best-on-field with majority (92%) of our audience recalling the major sponsor of this year’s fantasy game
  • Reach a Brownlow Medal audience of big spenders, with 1-in-3 intending to purchase, or start researching a new car purchase within the next 12 months
  • The Ultimate Footy audience are brand champions, with 40% of users signing up for the fantasy game through word of mouth

To view the Highlights of the survey results, click the link below:

For more information contact your Fairfax Media Sales representative or refer to the Contact Us section.