VIKING RIVER CRUISES CASE STUDY
Discovery through access.
Campaign Period: March – October 2014
Part the sea of sameness
Viking River Cruises were drowning in a sea of sameness within the category. Our task was to part this sea by establishing a unique point of difference, to create brand cut-through and salience to drive bookings.
Those interested in discovery
People 50+ with a skew towards women, whose common core need is all about ‘discovery’. Discovery of new destinations and unique experiences.
Providing the right access at the right time
Aiding and inspiring discovery by providing access throughout the travel planning process. Access to expert advice, compelling content and detailed travel information.