The Sydney Morning Herald is Australia's go-to news destination

11 February 2016

Commenting on the December 2015 emma survey results*, Fairfax Media’s Australian Publishing Media Commercial & Marketing Services Director, Tom Armstrong, said: “Australia’s No. 1 go-to news destination was The Sydney Morning Herald throughout all of 2015, with its quality, independent journalism and content delivered across digital and print platforms attracting 874,000 more readers than its closest competitor in December.

“The SMH grew its mobile and tablet audience by 14% year-on-year to reach 4.9 million people across all platforms in December, while The Age grew its mobile and tablet audience 4% year-on-year to reach 3 million people across all platforms in December.

“The SMH and The Age are significant drivers of Fairfax’s extensive network of newspapers and websites. The Fairfax network reaches 10.7 million or 60% of Australians each month.

“ continues to achieve impressive digital growth, with the PC/laptop audience up 44% and tablet/mobile up 88% year-on-year. The Australian Financial Review reaches a premium national audience of 1.5 million people each month across all platforms, up 11% year-on-year.”

Key emmaTM readership highlights (12 months to December 2015) include:

Fairfax Media Total Reach

  • 10.7 million readership across platforms

The Sydney Morning Herald

  • 4.9 million readership across all platforms

The Age

  • 3 million readership across all platforms

The Australian Financial Review

  • 1.5 million readership across all platforms

The Canberra Times

  • 662,000 readership across all platforms (74% of people living in the ACT)
* Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to December 2015. Nielsen Online Ratings December 2015, People 14+.



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