Australia’s No.1 news destination, The Sydney Morning Herald, strengthens Fairfax Media’s total audience.

19 January 2016

Australia’s number one news destination, The Sydney Morning Herald, achieved 13% year-on-year growth in mobile and tablet audience for the latest emma survey period, with the SMH’s monthly audience reaching 4.9 million across all platforms.

The Age increased its mobile and tablet audience 4% year-on-year for the November 2015 period, while The Canberra Times and The Australian Financial Review also saw digital gains.

“Spring Racing Carnival boosted The Age’s digital audiences in November, with reaching 1.9 million readers and The Age’s mobile and tablet audience increasing year-on-year,” Fairfax Media’s Commercial & Marketing Services Director of Australian Publishing Media, Tom Armstrong, said. 

“The Australian Financial Review achieved an audience lift in November of 3%, reaching 1.4 million people across all platforms.”

Key emmaTM readership highlights (12 months to November 2015) include:

Fairfax Media

  • 10.9 million people across all platforms

The Sydney Morning Herald

  • 4.9 million people across all platforms

The Age

  • 3.3 million people across all platforms

The Australian Financial Review

  • 1.4 million people across all platforms (3% year on year growth)

The Canberra Times

  • 734,000 people across all platforms (75% of people living in the ACT)
Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to November 2015. Nielsen Online Ratings November 2015, People 14+.


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