Digital readership drives strong gains for Fairfax Media mastheads

10 December 2015

Allen Williams, Fairfax Media’s Managing Director of Australian Publishing Media, said:

“Several Fairfax mastheads saw impressive digital audience growth in October, with the standout being The Australian Financial Review, lifting mobile/ tablet audiences 101% year-on-year. The Sydney Morning Herald remains Australia’s No.1 masthead, with

The Sydney Morning Herald remains Australia’s No.1 masthead, with total readership of more than 5 million people across all platforms, well ahead of its nearest competitor.

The Canberra Times recorded its biggest ever cross-platform audience reach, largely driven by significant mobile and tablet audience growth of 33% year-on-year.

Mobile and tablet audiences for the SMH and The Age grew 11% and 5%, respectively, driven by highly engaging content and our quality, independent journalism.”

Key emmaTM readership highlights (12 months to October 2015) include:

The Sydney Morning Herald

  • 5 million people across all platforms, more than 1 million people ahead of its nearest competitor
  • 1.3 million people on mobile or tablet, up 11% year on year
  • 3.2 million people across smh.com.au on desktop
  • Net weekly readership of 1.4 million.

The Age

  • 3.1 million across all platforms
  • 1.7 million people accessed theage.com.au on desktop
  • 939,000 people on mobile or tablet, up 5% year on year
  • Net weekly readership of 1.1 million.

The Australian Financial Review

  • 1.5 million across all platforms, up 3% year on year
  • 235,000 people on mobile or tablet, up 101% year on year
  • 510,000 people accessed afr.com on desktop, up 9% year on year
  • Net weekly readership of 606,000.

The Canberra Times

  • Biggest ever cross-platform audience, reaching 863,000 people across all platforms, 4% up year on year
  • 583,000 Australians across desktop, up 1% year on year
  • 182,000 on mobile or tablet, up 33% year on year
  • Net weekly readership of 161,000.
Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to October 2015. Nielsen Online Ratings October 2015, People 14+.

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