The Sydney Morning Herald is Australia’s no. 1 masthead - Fairfax Media reaches seven in ten Australians

16 March 2017

Commenting on the January 2017 emma (Enhanced Media Metrics Australia) readership survey results, Fairfax Media’s Managing Director for Australian Metro Publishing, Chris Janz, said:

“More than 13.3 million Australians turned to Fairfax’s network of newspapers and digital platforms for trusted and independent coverage and analysis of important local and international news events in January.

“Our large-scale audiences and high levels of engagement underline the power and reach of Fairfax’s newspapers and websites and their strength as the go-to source of quality, independent journalism for millions of Australians.

The Sydney Morning Herald remains Australia’s No.1 news destination. The January emma data showed that the SMH reached 5.4 million people via print and digital, which is 24% ahead of its nearest competitor.”

emma highlights for January 2017 - Total Monthly Reach^:

Fairfax Media

  • 13.3m people across print and digital or 72% of Australians aged 14+.
  • 11.2m via desktop/laptop, smartphone and tablet (reaching 61% of Australians 14+), up 6% month on month.
  • 6.5m across print.
  • 4.1m across metro and national newspapers.
  • 3.2m across regional and community newspapers.

The Sydney Morning Herald

  • 5.4m people aged 14+ across print and digital, up 7%.
  • Australia’s No. 1 cross platform masthead reaching 24% more people than its nearest competitor.
  • 4.1m across on desktop/laptop, smartphone and tablet.
  • 2.1m read the SMH in print.

The Age

  • 3.2m people across print and digital.
  • 2.3m across on desktop/laptop, smartphone and tablet, up 15%.
  • 1.4m read The Age in print.

The Australian Financial Review

  • 1.5m people across print and digital, up 5%.
  • 692,000 across on desktop/laptop, smartphone and tablet, up 5% on the previous month.
  • 941,000 read the Financial Review in print.

The Canberra Times

  • 891,000 people across print and digital, up 9% on the previous month.
  • 777,000 across on desktop/laptop, smartphone and tablet, up 11% month on month.
  • 201,000 read The Canberra Times in print.

Fairfax Media's Community, Regional and Rural Titles

  • 4.7m people across print and digital.
  • A total of 3.2m read Fairfax regional and community print publications.
  • Fairfax’s regional digital network reached 2.1m.

Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to January 2017. Nielsen Digital Ratings January 2017, People 14+ (^Fairfax Media total reach includes Allure Media digital properties).  *Nielsen Digital Ratings Monthly, January 2017, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet)

Note: This was the eleventh month in which the emma database has fused the IAB digital currency data, Nielsen Digital Ratings Monthly (DRM), providing more accurate total cross-platform and digital audience numbers that include mobile and tablet audiences. Due to the change in digital measurement methodology, there is now a trend break in the total cross-platform and digital numbers, and change calculations (year on year) are not valid.


About Fairfax Media

Fairfax’s network of leading information, marketplaces and entertainment brands provides powerful connections between advertisers and large, diversified audiences throughout Australia and New Zealand. As the trusted voice, Fairfax informs, engages and entertains audiences and communities. Every day Fairfax empowers and enriches the lives of millions of people with independent, quality content and great experiences.