The Sydney Morning Herald and The Age record highest readership for 2016

15 September 2016

Commenting on the July 2016 emmaTM (Enhanced Media Metrics Australia) readership survey results, Fairfax Media’s Australian Publishing Media Managing Director, Allen Williams, said:

“This is the fifth consecutive month that Fairfax Media has achieved a cross­-platform audience reach of more than 13 million, or 73%, of Australians.

“The news agenda and the depth of journalism we offer is driving growth for our mastheads, with global and local events, including the US Presidential campaign and the devastating Italian earthquake and, closer to home, ongoing political machinations and terror threats, resulting in strong reader engagement. This underlines the trust and value our audiences place in our mastheads.

“Australia’s number one news destination, The Sydney Morning Herald, recorded its highest readership for this year, reaching 6.4 million people across print and digital in July, strengthening its leadership position to 1.8 million, or 40%, more people than its nearest competitor.

The Age also achieved its highest cross platform readership this year, reaching 3.6 million people across platforms, which is up 11%.”

emmaTM highlights for July 2016 ­ Total Monthly Reach^:

Fairfax Media

  • 13.28m across print and digital: fifth consecutive month reaching more than 13m+ people.
  • 11.4m via desktop/laptop, smartphone and tablet (reaching 63% of Australians age 14+).
  • 6.2m across print.
  • 4.1m read metro or national newspapers.
  • 3.0 m read regional or community titles.

The Sydney Morning Herald

  • Highest readership for 2016, reaching 6.4m people age 14+ across print and digital.
  • Australia’s #1 national masthead: reaching 1.8m, or 40%, more people than its nearest competitor.
  • 5.2m read on desktop/laptop, smartphone and tablet.
  • 2.1m read the SMH in print.

The Age

  • Highest readership for 2016 with a cross­-platform audience of 3.6m people across print and digital.
  • 2.8m across on desktop/laptop, smartphone and tablet.
  • 1.5m read The Age in print.

The Australian Financial Review

  • Cross­-platform audience of 1.67m people across print and digital, up by 1% month on month
  • 834,000 read on desktop/laptop, smartphone and tablet, up 5% month on month
  • 942,000 read the Financial Review in print.

The Canberra Times

  • Cross­-platform audience of 708,000 people across print and digital.
  • 573,000 read on desktop/laptop, smartphone and tablet.
  • 206,000 read The Canberra Times in print, up 1% month on month

Fairfax Media’s Community, Regional and Rural Titles

  • 4.4m readership across print and digital platforms.
  • 2.0m across desktop/laptop, smartphone and tablet.
  • 3.0m across print.

Note: This was the seventh month in which the emmaTM database has fused the IAB digital currency data, Nielsen Digital Ratings Monthly (DRM), providing more accurate total cross-­platform and digital audience numbers that include mobile and tablet audiences. Due to the change in digital measurement methodology, there is now a trend break in the total cross­-platform and digital numbers, and change calculations (year-on-year) are not valid.

Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to July 2016. Nielsen Digital Ratings July 2016, People 14+ (^Fairfax Media total reach includes Allure Media digital properties). *Nielsen Digital Ratings Monthly, July 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet)


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