Fairfax Media announces new premium site executivestyle.com.au
April 22, 2015
Fairfax Media today announced the launch of a new look ExecutiveStyle.com.au, Australia’s premier destination for sophisticated professionals who enjoy the finer things in life.
Audi, Burberry and Tiffany & Co are launch partners for the new premium destination.
To celebrate its launch, ExecutiveStyle.com.au will run a competition from April 27th to find the most stylish media buyers.
Prizes include a consultation with a personal stylist and a $1500 shopping session. Each week for three weeks, the competition asks people to take photos of their personal style, reflecting ExecutiveStyle’s sophistication, style and ambition, and upload the images to MyExecutiveStyle.com.au for the chance to win.
“ExecutiveStyle.com.au is dedicated to the things that interest smart, educated men – be it a prestige car, tailored suit, beautiful timepiece or fine whisky. It helps them keep fit, find a gift, locate a great restaurant and keep ahead of the technology game,” ExecutiveStyle Editor Steve Colquhoun said. “Powered by an expanded editorial team, the new ExecutiveStyle.com.au features great video, entertaining blogs and a striking, adaptive design for a better user experience across all devices.”
The site features new sections including prestige property, fine dining, watches and jewellery; short form video, business and first class travel, premium motoring, luxury, management and fitness; plus a dedicated newsletter to help build a community and more rich media executions.
In addition, ExecutiveStyle.com.au will grow its social channels across Facebook, Twitter, Instagram, LinkedIn and Google+ by incorporating highly shareable content to drive engagement across social media platforms.
For advertisers, there will be an increased focus on a range of content-based opportunities to connect with the site’s premium audience.
“ExecutiveStyle has established its place as the favourite destination for stylish, discerning professionals. The new site builds on that existing success and further cements ExecutiveStyle as the go-to destination for luxury, style and refinement,” Fairfax Media Managing Director Life Media & Events Andrew McEvoy, said.
“The new ExecutiveStyle.com.au confirms Fairfax’s commitment to grow its Life Media portfolio and audience, bringing greater focus to our titles to further unlock the commercial potential of the brands.”