Daily Life challenges advertisers with brain teaser campaign

November 14, 2016

Fairfax Media today launched a new trade marketing campaign challenging advertisers to play a series of puzzles to promote Daily Life, the lifestyle destination reaching modern, intelligent women.

The light-hearted creative invites advertisers to solve a number-based brain teaser, which then reveals key insights to promote Daily Life’s audience and advertising categories - Beauty, Home and Fashion.

Using the tagline ‘Daily Life - For intelligent, modern women', the campaign will run across multiple visual channels to target marketers and media agencies, including digital and social media advertising, Media-i in-agency TV screens and EDMs.

Daily Life is the lifestyle hub on Fairfax Media's leading news sites; including smh.com.au, theage.com.au, brisbanetimes.com.au and watoday.com.au, and reaches an audience of 1.4 million* every month.

Daily Life attracts a large and highly engaged audience by inspiring and celebrating intelligent, modern women every single day. Sections include News & Views, Life & Relationships, Health & Wellbeing, Beauty, Fashion, Celebrity, Home and The Optimist, which features positive and uplifting stories.

“We wanted to create a campaign that was topical and clever to align with the positioning and brand essence of Daily Life. The campaign’s modern take on a brain teaser puzzle inspires advertising clients to interact with the executions on an intellectual level, while highlighting important advertising insights about Daily Life. It’s also memorable and a bit of fun,” Fairfax Media Director, Trade Marketing, Lise Kay, said.

Daily Life offers advertisers section sponsorships, sponsored content and cross-platform opportunities through print editorial alignment with Sunday Life magazine.

Test your skills and complete all the Daily Life brain teasers at AdCentre.com.au

Creative credits:

  • Agency: True Sydney
  • Marketing: Fairfax Media Trade Marketing team
*Nielsen Digital Ratings Monthly, September 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet)

About Fairfax Media

Fairfax’s network of leading information, marketplaces and entertainment brands provides powerful connections between advertisers and large, diversified audiences throughout Australia and New Zealand. As the trusted voice, Fairfax informs, engages and entertains audiences and communities. Every day Fairfax empowers and enriches the lives of millions of people with independent, quality content and great experiences.