Drive.com.au's new site functionality connects new car buyers and dealers
27 January 2016
Drive.com.au today announced the launch of a ‘New Cars for Sale’ section and dealer enquiry form, enabling new car buyers to easily and seamlessly connect with new car dealers.
The new functionality is the first in a series of planned product enhancements to make Drive.com.au Australia’s premium destination for new car buyers and follows the formation of a joint venture with 112 Pty Ltd, owners of the themotorreport.com.au, in December 2015.
Drive.com.au’s new site functionality connects prospective buyers directly with new car dealers and closes the loop on the purchasing cycle by guiding new car buyers through the decision-making process and transaction.
Featuring rich product-focused editorial content, expert advice and buyer recommendations, as well as native integration options for advertisers, Drive is the trusted automotive editorial brand and highly influential for consumers looking to buy a new car.
Fairfax Media’s Australian Metro Media sales team will continue to sell inventory across Drive.com.au as it strengthens its position as the premium destination for new car buyers.
112’s CEO Anthony Pettiona said: “The refreshed Drive.com.au is uniquely positioned to offer new opportunities to advertisers seeking to engage with a valuable audience of in-market consumers looking to research, compare and save on their next new car purchase.
“Partnering with Fairfax Media to commercially represent Drive allows us to continue to build rewarding partnerships with new car dealerships and manufacturers, establishing Drive.com.au as the number one new car destination.”
Fairfax Media Commercial & Marketing Services Director, Tom Armstrong, said: “Drive is one of the best known publishers of automotive content in Australia with a large, engaged audience that advertisers love to connect with. This exciting partnership brings a transactional dimension to our advertising proposition, enabling dealers and car manufacturers to close the loop on advertising and purchase, delivering clear attribution and ROI metrics.”
Drive.com.au is an authoritative source of information for car buyers and motoring enthusiasts reaching 596,824 Australians across desktop, smartphone and on tablet each month.*
* Source: emma conducted by Ipsos MediaCT, People 14+ for the 12 months ending November 2015, Nielsen Online Ratings November 2015, Last 4 weeks reach.
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