NEW-LOOK GOODFOOD.COM.AU INSPIRES THE PASSIONATE FOODIE IN EVERYONE

June 28, 2016

Australia’s most credible, independent food and lifestyle destination GoodFood.com.au has been refreshed to inspire an audience that is passionate about food; with new features, lifestyle sections, national content and more opportunities for advertisers.

Reaching more than 870,000 people each month*, GoodFood.com.au is the go-to destination for Australian diners and home chefs who want the most out of every food experience. The new-look website features an adaptive design for a seamless user experience across all devices as well as enhanced search functionality to find that perfect place to eat.

GoodFood.com.au reaches a diverse, national audience who consider good food a part of their everyday lives. It is the perfect platform for advertisers to connect with audiences who are passionate about food. The new ‘Good Health’ and ‘Good Living’ sections offer extensive sponsorship and brand integration opportunities for advertising partners around content such as making healthier versions of your favourite recipes or innovation in the kitchen,” Fairfax Media Life Media Brands & Audience Director, Jodie Smith, said.

Respected lifestyle columnist and former Editor-in-Chief of Cleo magazine, Nedahl Stelio, has joined the Good Food team as National Editor ahead of the site relaunch.

“The new-look GoodFood.com.au showcases the trusted, independent reviews and content Good Food is renowned for. The site provides inspiration for our audience’s next food experience, whether that is cooking a mid-week meal with recipes from leading chefs, going out for a Sunday brunch or enjoying an amazing dinner at a hatted restaurant,” GoodFood.com.au National Editor, Nedahl Stelio said.

The launch of the new GoodFood.com.au is supported by key advertising partners VisitCanberra and Smeg.

To align with the launch of the new website, a refreshed Good Food print lift-out will be available in today’s The Sydney Morning Herald and The Age. It will feature the new lifestyle sections ‘Good Health’ and ‘Good Living’ and will be jam-packed with delicious recipes, expert reviews and interesting, tasty morsels of news.

In July the Brisbane Times 2017 Good Food Guide will be available, with The Sydney Morning Herald and The Age 2017 Good Food Guides on sale in September. A new Good Food app will also launch later this year, further expanding the Good Food portfolio.  

The website relaunch will be supported by a marketing campaign that encourages passionate foodies to ‘Good Food it’ when looking for inspiration on what to cook, where to eat out or the hottest kitchen trends. The campaign includes videos, eDMs, print, digital and social media advertising.

View the GoodFood.com.au consumer marketing video

View the GoodFood.com.au trade marketing video

To find out more about Good Food visit the Good Food brand page.

Source: *Nielsen Digital Ratings Monthly | March 2016.

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