CELTRA SMARTPHONE CREATIVE

Celtra are a digital creative ad-tech company that offers a simple creative platform which allows for the easy production of high impact smartphone ads.

Below are the Celtra smartphone ad formats available across Fairfax Media digital news mastheads and digital lifestyle brands.

 

Reveal

The Reveal captures attention without being intrusive. It unfolds and “reveals” messaging from the client. There is a continuous animation between intro and resized states.

Product Rules:

  • Frequency Capping: 3 x per user per day
  • Pos 1 for Homepage and Index
  • Pos 2 for articles
  • Excludes Forum pages on Essential Baby & Essential Kids

Click here for a demo

Reveal

Swell

The Swell launches slowly, coming into view as the user scrolls down the page. This video will automatically play with no sound.

Product Rules:

  • Frequency Capping: Nil
  • Pos 2 for articles
  • Excludes Forum pages on Essential Baby & Essential Kids

Click here for a demo

Swell

Miniscroller

This ad unit captures the attention of engaged users due to it’s positioning and interactive nature. This unit reveals more content as the user scrolls down.

Product Rules:

  • Pos 2 for articles
  • Excludes Forum pages on Essential Baby & Essential Kids

Click here for a demo

 

Miniscroller

Interscroller

This is an inline ad format. The content comes into view as the user scrolls the publisher page. When 85% of the placement is viewable, the content will “snap” to takeover the entire viewport. The user can scroll out of the screen view to dismiss the ad.

Product Rules:

  • Frequency Capping: 3 x per user per day
  • Pos 2 for articles
  • Excludes Forum pages on Essential Baby & Essential Kids

Click here for a demo

Click here for the Celtra Interscroller ad specs

Interscroller

 

 

Celtra Ad Product Site Matrix

Ad FormatMastheadsGood FoodTravellerEssential Baby Essential KidsExecutive Style
RevealHomepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
SwellHomepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
MiniscrollerHomepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
InterscrollerHomepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles
Homepage
Index
Articles

 

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