WE DO MORE WITH DATA
Fairfax Media’s D&A (Data & Audiences) team are a group of experts that use multiple data-centric advertising solutions to make your digital campaigns work both harder and smarter. D&A utilises one of the most diverse, addressable data pools in Australia. By drawing upon vast sources of actionable consumer insights and through exclusive data partnerships with ProductReview.com.au and TEG Analytics (TEGA), Fairfax D&A delivers advertisers high ROI.
ProductReview.com.au is the largest consumer opinion website in Australia. The exclusive data partnership with Fairfax Media and ProductReview.com.au allows D&A to offer advertisers access to shoppers in the market for specific items or categories, as well as people who have searched for a brand or competitor’s brand.
The exclusive data partnership with D&A and TEG Analytics creates one of the largest addressable datasets available to advertisers in Australia. With access to the data collected from 12million + MyTicketek members, D&A’s existing audience understanding and targeting capabilities are boosted.
OUR DATA WORKS HARDER
We have the solutions, the resources, and a team of experts that can make your advertising campaigns perform like never before. Everything we have and do is about delivering higher Digital ROI.
For more information contact your Fairfax Media sales representative or refer to the Contact Us section.