DRX Premium Performance Network
Fairfax Media’s DRX Premium Performance Network offers a range of mass reach, cross-screen direct response media solutions, by providing advertisers and agencies with exclusive access to Australia’s most engaged and valuable audience across the Fairfax Media Digital Network.
DRX holds the winning formula of premium websites & brands with leading ad optimisation technology and exclusive Fairfax Media audience data, to deliver against specific direct response goals such as clicks, leads and acquisitions. To top it off, we have a best-in-class sales and operations team to make sure your every digital need is met with excellence.
TOP TIER WEBSITES
DRX has exclusive access to Fairfax Media’s premium website, tablet, mobile and video inventory – inventory that can’t be found on any other performance network.
In addition to operating across over 300+ Fairfax Media owned and operated sites including Sydney Morning Herald, The Age, Drive, BusinessDay, Life&Style, RSVP, Essential Baby, DRX can also provide advertisers access to a large number of trusted partner sites.
BETTER, BIGGER DATA
DRX can drive efficiencies and response by leveraging the rich and exclusive data sources of Fairfax D&A to target users throughout the purchase cycle. Target by demographics, purchase intent, lifestages or interests or layer your own first party data to retarget users already considering your brand.
DRX partners with the world’s leading ad tech vendors across display, data management and digital video to ensure all campaign’s are expertly optimised in real-time. We use sophisticated algorithms to deliver efficient and measurable direct response outcomes to advertisers and agencies.
GREATER BUYING FLEXIBILITY
With a range of media buying cost models tailored to each brief, DRX offers advertisers flexible cost models to ensure campaign objectives are met efficiently. You want cost-per click... you got it! If you'd prefer CPM... easy!
We've got you covered. Video and display across: