ESSENTIAL PARENTING HAS A POWERFUL AND EXCLUSIVE AUDIENCE OF AFFLUENT AUSTRALIANS THAT YOU CAN’T REACH ANYWHERE ELSE.

Say ‘Hello’ to Essential Parenting. A network that brings together two of Australia’s most loved parenting sites, Essential Baby and Essential Kids, reaching more than  1.11 million* parents and parents-to-be each month.

EssentialBaby.com.au and EssentialKids.com.au have an audience duplication of just 21%.  Advertising across the Essential Parenting network extends audience reach by 79% when compared to advertising on just one of the sites alone. 

Essential Parenting has a powerful and exclusive audience of affluent Australians that you can’t reach anywhere else. The audience are 27% Social Grade A, 17% more likely than the nearest competitor, with an average full time personal income of $84,607, 7% higher than the nearest competitor. In addition, two thirds (66%) of the Essential Parenting audience do not visit competitor sites*. 

The Essential Parenting network provides advertisers with the opportunity to target specific industry categories, including finance, automotive, FMCG and travel. Connect with the family CFO who controls the household income and is key decision maker for family holidays, cars, health and beauty products and much more.

ESSENTIAL PARENTING

  • HIGH REACH:  1.11 million Australians each month, 79% more people when you advertise across both sites 
  • EXCLUSIVE:  66% do not visit our nearest competitor 
  • AFFLUENT:  27% Social Grade A with an average full time personal income of $84,607 
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2016, Nielsen Digital Ratings Monthly September 2016.