The Fairfax Exchange - Programmatic Trading Desk


The Fairfax Exchange is one of Australia's leading automated digital marketplaces that offers programmatic trading solutions across Fairfax Media’s display, mobile and video inventory.

Using Real Time Bidding (RTB), Fairfax Exchange allows advertisers to access 300+ Fairfax Media brands and a digital audience of over 11 million* Australians per month.

The Fairfax Exchange is 100% Fairfax owned-and-operated, brand safe, premium Australian inventory only, with brands and sites such as Sydney Morning Herald, The Age, Drive, Traveller, Executive Style, BusinessDay, RSVP, Essential Baby and more.

Our programmatic inventory can be accessed in two ways: Private Marketplace (PMP) or Open Exchange (OE/OMP).



Fairfax Exchange provides access to a winning combination of Australian brands, audiences, products, technology and the best part... our people.

Premium brands:

  • Trusted brands with quality Australian created content
  • Brand safe, professionally managed sites, owned-and-operated sites and apps

Premium audiences:

  • Highly engaged users
  • Strong AB audience


  • Market leading real-time advertising technology


  • The best-of-the-best programmatic sales and operations teams, with specialist knowledge and expertise in programmatic advertising and technology 


  • Large product portfolio across multiple platforms and content categories
  • Strong campaign performance and high conversion rates


Products, Targeting & Buzzwords

Browse through our products, targeting solutions and buzzwords to discover how The Fairfax Exchange can work for you.

Source: * Nielsen Digital Ratings Monthly, March 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet)


Contact our Fairfax Exchange sales team to access our programmatic marketplace.